Keepin' It 100
I am a cross-functional Designer and Strategist with an extensive background in digital marketing, strategy execution and creative direction. Throughout my career, I’ve honed in on my passionate drive and forward-thinking attitude to offer effective, integrated solutions, while working with national brands that include Equinox Fitness, Hilton Worldwide, American Airlines, and Playboy. After living in Chicago for nearly a decade, I chose to make an ambitious move in Fall of 2015; Sunny San Diego, a new city I now call home. With a year round average of 70°F, I now spend my time enjoying what this amazing city has to offer, all while working on the creative projects I'm truly passionate about.
I practice high performing habits by seeking clarity, generating energy, raising necessity, increasing productivity, developing influence and demonstrating courage.
I create beautiful aesthetics that achieve real-world results by designing with strategy; thoroughly researching, garnering data and compiling valuable insights that drive design solutions and improve results.
Photoshop, Illustrator, InDesign, Asana, Basecamp, Microsoft Word, PowerPoint, Keynote, Mac, PC
May 2018 – Present
Senior Visual Designer
We’re on a mission to disrupt the health and wellness industry by creating and maintaining full control over our own e-commerce brands and products.
We make living a healthy lifestyle simple, but how we do it is a far better story. When we say we create brands, we mean we actually dream them up and turn them into e-commerce sensations by managing everything in house.
We do it all from research & development, manufacturing, design, branding, marketing, media, sales, and customer service, for every brand we create. It may seem like a mouthful, but we don’t want anything to slow us down, hinder our agility, or tarnish our customer experience, and the best way to do that is to do it yourself. We’re not an agency, we don’t have clients, we simply create, manage, and own everything we touch.
The world is evolving fast, and we’re in the driver’s seat. We’re one of the fastest growing companies in San Diego, and because of our amazing culture, we’re featured by Inc. Magazine as one of top 50 Best Workplaces in the country. And this is just the beginning.
• Top 50 Best Workplaces in America — Inc. Magazine
• Top Rated Place to Work in San Diego 2016 & 2017 — Glassdoor
• Best Places to Work 2016 — San Diego Business Journal
• Most Admired CEO's — San Diego Business Journal
Inside Smashtech: Watch Now
FITNESS MARKETING DESIGN
December 2012 – Present
We believe in the power of providing fitness professionals with impactful fitness marketing solutions.
Fitness Marketing Design–centered around the idea that every fitness professional deserves their own effective workouts designed specifically for their business, producing truly inspirational fitness marketing solutions. Our mission: prospective clients become engaged brand members and brands become fitness industry leaders. We partner with fitness professionals and health brands allowing them to focus on what they do best—influencing the world of fitness and health.
Fitness Marketing Design. Workouts Designed for Your Marketing.
ROAD RUNNER SPORTS
July 2016 – April 2018
Lead Web Designer
As a Lead Web Designer, I coordinated with the Creative, Marketing, Merchandising and Executive teams by integrating marketing concepts and creative solutions to produce consumer-engaging designs and user experiences, while also producing creative assets for the company's brand partners. Mentored a team of junior designers by providing art direction and marketing strategy.
March 2016 – May 2016
As a freelance Digital Designer, I executed digital marketing strategies by working closely with the Digital Marketing Manager, Creative Marketing team and executive stakeholders to produce business design solutions, strengthen brand identity, development and awareness, and concept integrated online marketing campaigns.
1650 CREATIVE INTELLIGENCE
February 2016 – March 2016
As a freelance Graphic Designer, I collaborated with the Art Director, design team and agency’s account executives to produce refined marketing collateral and researched case studies to assemble design mockups and proposals for clients.
October 2015 – January 2016
As a freelance Graphic Designer, I focused primarily on digital marketing objectives and explored innovative e-commerce methods to increase conversion and decrease bounce rates. I implemented UX/UI design optimizations across all websites for desktop, tablet and mobile; enhancing the overall user experience.
January 2014 – July 2015
Lead Interactive Designer
As the Lead Interactive Designer, I assisted the Creative + UX Manager with coaching a team of designers and guiding creative direction to solve for marketing design objectives. I mentored team collaboration to strategically research, garner data and compile valuable insights to drive design solutions. I examined industry trends and influenced unique ways to affect consumer behavior while improving results.
EQUINOX FITNESS CLUBS
April 2011 – March 2014
Designer | Social Media Strategist | Manager
As a Designer, I revamped the Equinox screensaver–communicates new company rollouts and promotions, newsworthy events and trends, employee awards, and essential training tools–displayed at all 60+ Equinox clubs and viewed by 5,000+ employees. I worked remotely with the corporate Operations + Training team and Q Blog's Editorial Director; streamlining the visual communications between C-level and field level.
As a Social Media Strategist, I spearheaded Chicago’s social media initiative–created an online engaged community of Facebook followers, encouraged Equinox members to participate in online discussions and evoked brand awareness to prospective non-members. I partnered with the Digital Marketing team, Chicago Marketing Manager and Chicago’s club managers, and implemented Facebook rollouts with PowerPoint presentations, strategy analysis, and visual mockups. By driving social media engagement, I also drove brand awareness direction.
As a Front Desk Manager, I was responsible for providing exceptional customer service to all members, handling all situations regarding any member concerns and directing inquiries to specific departments to ensure all needs were met. Responsibilities also included on-boarding new-hires, coaching team on job performances and communicating new promotional rollouts for the Front Desk team.
PLAYBOY ENTERPRISES, INC.
February 2011 – July 2011
Graphic Designer | Intern
As a Graphic Design Intern, I contributed graphic and pattern expertise at creative brainstorm meetings with Creative Directors, Art Directors and team of designers. Projects primarily focused on designing for fashion, accessories, lifestyle, in-store/retail and entertainment.
Bachelor of Science in Architecture + Design
University of Illinois at Chicago
Saint Charles Senior High School
Saint Charles, Missouri
Awards & Recognition
Top 100 Workplaces 2013: Ranked #1 (Top Large Company) – Athletico Physical Therapy
Best Gym in Chicago 2013 – Best of Citysearch: Equinox Lincoln Park
Design Winner 2008 – Year End Show: School of Architecture at the University of Illinois at Chicago