Keepin' It 100
I am a cross-functional Designer and Strategist with an extensive background in digital marketing, strategy execution and creative direction. Throughout my career, I’ve honed in on my passionate drive and forward-thinking attitude to offer effective, integrated solutions, while working with national brands that include Equinox Fitness, Hilton Worldwide, American Airlines, and Playboy.
After living in Chicago for nearly a decade, I chose to make an ambitious move in Fall of 2015; Sunny San Diego, a new city I now call home. With a year round average of 70°F, I now spend my time enjoying what this amazing city has to offer, all while working on the creative projects I'm truly passionate about.
Expertise
HIGH PERFORMANCE
Practice high performing habits by seeking clarity, generating energy, raising necessity, increasing productivity, developing influence and demonstrating courage.
CREATIVE STRATEGY
Create beautiful aesthetics that achieve real-world results by designing with strategy; thoroughly researching, garnering data and compiling valuable insights that drive design solutions and improve results.
TECHNICAL SKILL
Photoshop, Illustrator, InDesign, Lightroom, Squarespace, Mac
Experience
SMASHTECH
May 2018 – Present
Sr. Digital Design Manager
We’re on a mission to disrupt the health and wellness industry by creating and maintaining full control over our own e-commerce brands and products.
We make living a healthy lifestyle simple, but how we do it is a far better story. When we say we create brands, we mean we actually dream them up and turn them into e-commerce sensations by managing everything in house.
We do it all from research & development, manufacturing, design, branding, marketing, media, sales, and customer service, for every brand we create. It may seem like a mouthful, but we don’t want anything to slow us down, hinder our agility, or tarnish our customer experience, and the best way to do that is to do it yourself. We’re not an agency, we don’t have clients, we simply create, manage, and own everything we touch.
The world is evolving fast, and we’re in the driver’s seat. We’re one of the fastest growing companies in San Diego, and because of our amazing culture, we’re featured by Inc. Magazine as one of top 50 Best Workplaces in the country. And this is just the beginning.
• Top 50 Best Workplaces in America — Inc. Magazine
• Top Rated Place to Work in San Diego 2016 & 2017 — Glassdoor
• Best Places to Work 2016 — San Diego Business Journal
• Most Admired CEO's — San Diego Business Journal
Inside Smashtech: Watch Now
FREELANCE DESIGN
December 2012 – Present
Creative & Design Consultant for Health & Fitness Professionals
Believe in the power of providing health & fitness professionals with impactful creative solutions.
Centered around the idea that every health & fitness professional deserves their own effective workouts designed specifically for their business, producing truly inspirational creative solutions.
Our mission: prospective clients become engaged brand members and brands become health & fitness industry leaders. Partner with health & fitness professionals allowing them to focus on what they do best—influencing the world of health and fitness.
“Workouts Designed for Your Marketing.”
ROAD RUNNER SPORTS
July 2016 – April 2018
Lead Web Designer
Coordinated with the Creative, Marketing, Merchandising and Executive teams by integrating marketing concepts and creative solutions to produce consumer-engaging designs and user experiences, while also producing creative assets for the company's brand partners. Mentored a team of junior designers by providing art direction and marketing strategy.
EVANS HOTELS
March 2016 – May 2016
Freelance Digital Designer
Executed digital marketing strategies by working closely with the Digital Marketing Manager, Creative Marketing team and executive stakeholders to produce business design solutions, strengthen brand identity, development and awareness, and concept integrated online marketing campaigns.
1650 CREATIVE INTELLIGENCE
February 2016 – March 2016
Freelance Graphic Designer
Collaborated with the Art Director, design team and agency’s account executives to produce refined marketing collateral and researched case studies to assemble design mockups and proposals for clients.
FTD COMPANIES
October 2015 – January 2016
Freelance Graphic Designer
Focused primarily on digital marketing objectives and explored innovative e-commerce methods to increase conversion and decrease bounce rates. Implemented UX/UI design optimizations across all websites for desktop, tablet and mobile; enhancing the overall user experience.
REWARDS NETWORK
January 2014 – July 2015
Lead Interactive Designer
Assisted the Creative + UX Manager with coaching a team of designers and guiding creative direction to solve for marketing design objectives. Mentored team collaboration to strategically research, garner data and compile valuable insights to drive design solutions. Examined industry trends and influenced unique ways to affect consumer behavior while improving results.
EQUINOX FITNESS CLUBS
April 2011 – March 2014
Designer | Social Media Strategist | Manager
Designer: Revamped the Equinox screensaver–communicates new company rollouts and promotions, newsworthy events and trends, employee awards, and essential training tools–displayed at all 60+ Equinox clubs and viewed by 5,000+ employees. Worked remotely with the corporate Operations + Training team and Q Blog's Editorial Director; streamlining the visual communications between C-level and field level.
Social Media Strategist: Spearheaded Chicago’s social media initiative–created an online engaged community of Facebook followers, encouraged Equinox members to participate in online discussions and evoked brand awareness to prospective non-members. Partnered with the Digital Marketing team, Chicago Marketing Manager and Chicago’s club managers, and implemented Facebook rollouts with PowerPoint presentations, strategy analysis, and visual mockups. By driving social media engagement, also drove brand awareness direction.
Front Desk Manager: Responsible for providing exceptional customer service to all members, handling all situations regarding any member concerns and directing inquiries to specific departments to ensure all needs were met. Responsibilities also included on-boarding new-hires, coaching team on job performances and communicating new promotional rollouts for the Front Desk team.
PLAYBOY ENTERPRISES, INC.
February 2011 – July 2011
Graphic Design Intern
Contributed graphic and pattern expertise at creative brainstorm meetings with Creative Directors, Art Directors and team of designers. Projects primarily focused on designing for fashion, accessories, lifestyle, in-store/retail and entertainment.
Education
Bachelor of Science in Architecture + Design
University of Illinois at Chicago
Saint Charles Senior High School
Saint Charles, Missouri
Awards & Recognition
Top 100 Workplaces 2013: Ranked #1 (Top Large Company) – Athletico Physical Therapy
Best Gym in Chicago 2013 – Best of Citysearch: Equinox Lincoln Park
Design Winner 2008 – Year End Show: School of Architecture at the University of Illinois at Chicago
Clients & Brands
