hello.

I’m Huy

I build creative systems that help brands grow.

I’m a Creative Director and Designer with 16+ years of experience across eCommerce, lifecycle marketing, paid media, and digital experiences. The longer I’ve done this, the more I’ve realized it’s not about individual assets. It’s about how everything works together.

how i help brands grow.

web design.

I design websites and digital experiences that balance brand storytelling, usability, and business goals across responsive platforms.

See Web Design Projects

email design.

I design eCommerce emails and lifecycle experiences that support acquisition, retention, launches, and long-term customer growth.

See Email Design Projects

media ads.

I create performance-driven paid social and digital ads built around strong hooks, clear messaging, and conversion-focused creative.

See Media Ads Projects

creative testing.

I develop performance creative across UGC, motion, video, messaging, and visual variations to uncover stronger ways into the idea.

See Creative Testing Projects

brand systems.

I build scalable visual systems that turn brand strategy into cohesive creative across campaigns, channels, and customer touchpoints.

See Brand Systems Projects

social.

I design social content and brand experiences that turn product stories, education, and campaigns into engaging platform-native creative.

See Social Projects

collaborations.